Social media dominates pop culture without a doubt. It’s been growing at a warp speed and influences basically all walks of life. So it would be wrong to assume that it doesn’t play a powerful and influential role in shaping modern day businesses. Social media, and social networking, have changed the business landscape, both for companies that have adopted them and for those who have not. By definition, social media is where members share content with a wide audience, with the focus on the content, while social networking is more centered on conversations and groups with shared interests. Businesses that have learned to create content and engage in conversations are already ‘in the stream’ – and more and more, internet user shave the expectation they will be able to interact with their favourite brands.Companies that have embraced this have an ever-growing advantage over those who have not.
The social media tells a story – It’s much more than just promoting a business or selling a particular branded product, its selling and conveying a feeling, an emotion. Customers with media and film influence want emotional connect. Imagination has taken over rationalism, thanks to our ultra-dimensional technological advancements and theories. People out there want to be persuaded and made a priority. Through social media websites, the customers feel welcome as they’re approached in their home territories. They feel like the advertisement is customised to suit their choices and perspectives. And with that, most part of the job is done.
Humanise your brand – To connect with customers—and potential customers—you’ve got to show the human side of your brand. How are you embracing your brand values? (Do you even have brand values?) How are you looking out for the best interests of your customers and employees? Does your product really work? The ability to create real human connection is one of the key benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.
Go viral – As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences—their friends and followers. Going viral takes this concept one step further. As people share your content with their networks, and their networks follow suit, your content spreads across the internet, getting thousands or even millions of shares. This exposure is especially beneficial because all those shares, likes, and comments show an existing connection with your brand. If I see that my friend likes your article, I may be inclined to check out what you have to say, even if I’ven ever heard of your company before. In a world where there is far more content than any one person could ever consume, a friend’s social share acts as a kind of pre-screening.
Dealing with crisis – Silence is not an option when it comes to responding to crises on social media. Maintaining well-run and managed social accounts and having a plan in place can help make sure you’re present and ready to engage if the worst occurs. Customers want to be heard and acknowledged. This is the perfect platform to be formal and yet touch their hearts. Many business that were accused or called out on their behaviour formally apologized and promised to come back stronger and better. This is extremely beneficial for large enterprises, for emotional connect can get them away from a crisis if they act on it genuinely and soon enough.
Social media also provides incentives to customers, is a way to keep in touch with them and learn and grow with them, helps one with target advertising thus saving time and money and also invariably helps you to keep an eye out on your competition.